Privacy Policy

This Privacy Policy does not cover the information practices of third parties, including other companies that may advertise on this Website. In addition, the Website may contain links to third party websites. Please note that once you click on such a link, you will have left our Website and should be aware that we do not have any control over third party websites. Use of third party websites, and collection of information by those parties, are governed by their privacy policies. We encourage you to exercise caution and review their privacy policies before using their websites. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these third party websites.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, do not use our Website.  By accessing or using this Website, you agree to this Privacy Policy.  We may revise and update our Privacy Policy from time to time, and all updates will be posted on this page.  Unless otherwise required by law, your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Please also visit our Terms and Conditions establishing the use, disclaimers and limitations of liability governing the use of our Website here.

Information We Collect

We collect the following categories of personal information: Identifiers such as a real name, alias, signature, address, telephone number, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license or state identification card number, passport number, insurance policy number, medical information or health insurance information; physical characteristics or description, and other similar identifiers (“Identifiers”); payment information; characteristics of protected classifications under California or federal law; commercial information; biometric information; Internet of other electronic network activity information; geolocation data; audio, electronic, visual or similar information; professional or employment-related information; education information; and inferences drawn from any of the above-identified information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes. 

How We Use the Information We Collect

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company without your consent, other than as specified in this Privacy Policy.

We will use your Personal Information for our legitimate interests, meaning our interests in conducting our business, fulfilling orders and processing transactions, and managing and providing services to you, which include the following:

• Providing, maintaining and improving our business;
• Fulfilling orders and processing transactions;
• Managing and providing services to you;
• Responding to your questions, concerns, and other requests for assistance;
• Customizing your browsing and shopping experience on the Website. We use information about your browsing and shopping activities to bring you a custom shopping experience, by offering products and advertisements tailored to your interests (please see our Cookies section below);
• Keeping you informed of administrative changes to our Website, including changes to our terms and conditions and other policies, and other information regarding the Website;
• Analyzing Website statistics, such as usage and experiences impacting your browsing experience. We use this information to patch bugs and resolve other issues to present you with the best possible browsing experience. We also use cookies and other technologies to analyze how our customers interact with the Website, which helps us improve its functionality;
• Conducting market research, which informs our marketing strategy and enables us to present you with a browsing experience tailored to your interests. For example, we create user profiles to enable personalized direct marketing communications;
• Maintaining basic records, so that we may respond to and honor your requests to delete your data and prohibit future unwanted processing;
• Preventing fraud, criminal activity, and misuses of our Website. We also use this information to block prohibited resellers from accessing our website and to safeguard the security of this Website, as well as our infrastructural security;
• Complying with legal obligations and process, and to safeguard our rights, privacy, safety, and property, as well as your rights, privacy, safety, and property, and that of our affiliates and third parties;
• Administering special offers, including contests, promotions, surveys, and other interactive Website experiences;
• Enabling us to publish your reviews, photos, videos and other content;
• Applications for employment and employment-related purposes;
• Communicating with you, including through email. We may use the email address which you provide for order processing to send you information and updates about your orders, as well as occasional news, updates, and information about our company and related products and services. If at any time you would like to unsubscribe from receiving future emails, please refer to the detailed unsubscribe instructions at the bottom of each email;
• Notifying you about special offers and products or services available from us, our affiliates or our partners that may be of interest to you.

How Long We Keep Your Personal Information

We will keep your Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.

To determine the appropriate retention period for your Personal Information, we will consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we use your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer need to retain your Personal Information, it will be deleted or be anonymized so that you can no longer be identified from it.

How We Protect And Store Your Information

We are committed to making sure your privacy is protected when you use our Website and when we collect information from you. We take the security of your information seriously, and implement a variety of security measures to maintain safety of all Personal Information you provide. For example, Personal Information you provide to us will be. We also make sure that third parties we use to process your Personal  Information also use appropriate security measures to protect your data.

When we collect sensitive information like your credit card information, social security numbers, financials, etc., that information is encrypted and securely transmitted. For example, we use a secure server for transmitting sensitive information. All supplied sensitive/credit card information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. You can verify that this sensitive information is being transmitted securely by looking for “https” at the beginning of the address of the webpage.

After a transaction is completed, your sensitive information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

The safety and security of your information also depends on you. We urge you to be careful about entering information on public computers or on public networks.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or stored on our Website.

Do Not Track (DNT) Signals

We only have access to or collect information that you provide us through your use of the Website. We do not track users over time and across third party websites. Accordingly, this Website does not respond to Do Not Track (DNT) signals.

Cookies

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser. Cookies enable websites or service providers’ systems to recognize your browser and capture and remember certain information. For example, you may use our cookies to stay logged in when you exit a browser window. You may read more about cookies at https://www.allaboutcookies.org/.

We use cookies and other technologies for different purposes. First, we use these technologies to operate and run our site (“Strictly Necessary Cookies”). Second, we use cookies to understand how users arrive to and use our site (“Analytics Cookies”). Third, we use cookies to make our site more user-friendly and give you greater options for using our website (“Functional Cookies”). Finally, we use cookies to facilitate our direct marketing (“Marketing Cookies”).

Some cookies (Strictly Necessary Cookies) are so essential to the functioning of our website that you cannot opt out of them. However, you can choose to accept, decline, or withdraw consent to other cookies. Be aware that disabling cookies may prevent you from using certain features or services on our Website.

Disclosure to Third Parties: We do not sell, trade, or otherwise transfer to third parties your personally identifiable information.